I’ve admired this blokes eye for all things outdoors, the stuff that I can relate to. One day I got brazen enough to ask him if he’d be interested in designing a new logo for WLL, cheeky right!

I couldn’t be happier when he agreed, but I was. As it turns out I was happier when he sent me the final image. I totally love it! It’s everything about what I’m about.

How rad?

So thanks to the very clever Geoffrey Holstad. Check out his commercial work and two sites he contributes to Cold Splinters and So Sweaty.